We are committed to maintaining the highest standards of data privacy, accuracy, and transparency. This Privacy Policy details how we collect, use, store, disclose, and protect information obtained from individuals (“you,” “your,” or “user”) who visit our website or otherwise interact with our online services, including our use of third-party platforms like Google Ads, Google Analytics, and compliance with Google Business Profile verification requirements.

By accessing or using our website, services, or related online properties, you acknowledge that you have read, understood, and agreed to the terms of this Privacy Policy.

1. Scope of the Privacy Policy

This Privacy Policy applies to:

Our main website: https://www.fastresponseplumbingsf.com/
Subdomains, webpages, and integrated widgets
Digital tools, content, and features we provide
Our usage of and compliance with third-party services, including but not limited to Google Ads, Google Analytics, and Google Business Profile verification processes

It covers both Personal Data (information that can identify you as an individual) and Non-Personal Data (aggregated or anonymized information).

2. Information We Collect

2.1 Information You Provide Directly

Contact Details: Name, email address, phone number, postal address, and company information when filling out forms, subscribing to newsletters, or engaging in direct communications.
Transactional Information: Payment details and billing addresses if you purchase products or services from us.
User-Submitted Content: Feedback, inquiries, support tickets, and other content you voluntarily provide.

2.2 Automatically Collected Information

Device and Browser Data: IP address, browser type/version, operating system, screen resolution, and unique device identifiers.
Usage Data: Pages visited, time spent on site, navigation patterns, referral URLs, and other site interaction metrics.
Cookies & Tracking Technologies: Cookies, pixels, tags, and similar technologies to enhance functionality, personalize content, and enable analytics and advertising.

2.3 Data from Third Parties

Google My Business Verification Data: Business identity documents, address verification, and contact details required for Google Business Profile verification.
Google Ads & Google Analytics Data: Aggregated demographic information, interest categories, remarketing lists, and site usage metrics provided by Google’s platforms.

3. How We Use Your Information

We use collected data for:

Service Provision & Improvement: Operating, optimizing, and enhancing the usability and performance of our website and services.
Personalization: Delivering relevant content, recommendations, and advertisements based on your interests and site usage patterns.
Business Verification & Compliance: Meeting Google Business Profile verification requirements to ensure accurate and trustworthy listings on Google platforms.
Analytics & Performance Monitoring: Employing tools like Google Analytics to understand user behavior, improve site navigation, and measure campaign effectiveness.
Advertising & Marketing: Running targeted advertising campaigns through Google Ads and related platforms, showing relevant ads, and using remarketing lists for follow-up campaigns.
Legal Compliance: Responding to lawful requests, enforcing our terms, and complying with applicable laws and regulations.

4. Google Ads Compliance and Data Practices

We utilize Google Ads to increase brand visibility, engage with relevant audiences, and promote our products and services. Our adherence to Google Ads policies and requirements is thorough and ongoing.

4.1 Commitment to Google Ads Policies
We strictly follow Google’s Advertising Policies:

Prohibited Content: We do not advertise illicit products, deceptive claims, hateful content, or anything disallowed by Google.
Restricted Content: For sensitive or regulated industries, we comply with all Google-imposed constraints and applicable laws.
Editorial & Technical Requirements: All ad creative, landing pages, and site behavior meet Google’s quality standards, with proper formatting, truthful claims, and transparent disclosures.
Internal Compliance Processes: We use a multi-tier review system to ensure ad materials and targeting parameters align with Google’s policies before launching campaigns.

For reference, see Google Advertising Policies:
https://support.google.com/adspolicy

4.2 User Privacy, Data Sharing & Transparency

Data for Advertising: Includes pseudonymized identifiers, cookies, interest categories, and aggregated demographic data to deliver relevant ads.
Remarketing & Behavioral Targeting: If you visited our site or engaged with specific pages or products, we may show related ads on Google’s Display Network or Search results.
User Choices: You can manage or opt out of personalized advertising using Google Ad Settings:
https://adssettings.google.com/
or via the Network Advertising Initiative:
http://www.networkadvertising.org/choices/
or the Digital Advertising Alliance:
http://www.aboutads.info/choices/

4.3 Sensitive Categories and Restricted Data

No Sensitive Targeting: We do not target users based on sensitive personal attributes (e.g., health conditions, race, religion, sexual orientation).
Geographic & Demographic Restrictions: We comply with local laws and Google’s restrictions on age-, location-, or interest-based targeting.

4.4 Ongoing Compliance and Audits

Regular Policy Reviews: We continuously monitor Google’s policy updates, pausing or adjusting campaigns as necessary.
Documentation: We maintain detailed records of our ad materials, targeting strategies, and compliance checks.

5. Google Business Profile Verification and Compliance

We maintain a verified Google Business Profile (GBP) to ensure accurate representation of our business on Google Maps, Search, and other platforms. Verification upholds trust, authenticity, and user confidence.

5.1 Purpose of Verification
Google Business Profile verification assures users that our business details (name, address, contact information, hours) are accurate and legitimate. It prevents fraudulent listings and unauthorized changes.

For more information, see:
https://support.google.com/business/answer/3474122

5.2 Data Collected for Verification

Business Identity Documents: Certificates of incorporation, licenses, utility bills, or tax records to confirm our legal business name and operational status.
Physical Location Confirmation: Address verification via postcards, phone calls, or document submissions.
Contact Information Validation: Ensuring the correctness of phone numbers, email addresses, and website URLs.

5.3 Maintaining GBP Accuracy and Integrity

Regular Updates: Promptly reflecting changes in operating hours, address, or services.
Monitoring User Edits: Reviewing and responding to user-suggested edits to maintain data integrity.
Compliance with Content Guidelines: Adhering to Google’s standards for images, videos, and other media uploaded to our profile.

5.4 Transparency and User Trust

Enhancing Credibility: Verified listings signal authenticity to users.
Reviews and Feedback: We monitor user reviews, respond professionally, and do not manipulate or censor legitimate feedback.

5.5 Data Retention and Security for Verification

Limited Access: Only authorized personnel handle verification documents.
Secure Storage: Sensitive documents are transmitted and stored securely, with strict access controls and encryption.
Re-Verification: If requested by Google, we promptly comply, providing updated documents or completing additional verification steps.

6. Google Analytics

We use Google Analytics to understand user interactions, improve site structure, and measure performance.

Data Collected: Usage patterns, session duration, navigation flow, and other metrics.
IP Anonymization: When required, we truncate IP addresses to enhance privacy.
Data Sharing Controls: We limit data sharing with other Google products.
Opt-Out: Users can opt out of Google Analytics using the Google Analytics Opt-Out Browser Add-On:
https://tools.google.com/dlpage/gaoptout

For more on Google Analytics, see:
https://marketingplatform.google.com/about/analytics/terms/us/

7. Cookies and Similar Technologies

We use cookies, web beacons, and similar tools to improve functionality, monitor performance, and enable personalized advertising.

Essential Cookies: Required for basic site operations.
Performance & Analytics Cookies: Help us analyze traffic and improve usability.
Advertising & Remarketing Cookies: Used by Google Ads and other platforms to show more relevant ads.

Users can manage cookies via their browser settings. Disabling cookies may affect website functionality.

8. Data Sharing and Disclosure

We share your data only as allowed by this Privacy Policy or by law:

With Google: For advertising, analytics, and verification purposes, as described above.
With Service Providers: Payment processors, hosting providers, analytics tools, or marketing partners that operate under strict confidentiality agreements.
Legal Compliance: In response to subpoenas, court orders, or other lawful requests.

9. Your Rights and Choices

Depending on applicable laws, you may have rights regarding your Personal Data:

Access & Rectification: Request a copy of your data or ask us to correct inaccuracies.
Deletion & Erasure: Request deletion of your Personal Data where permitted by law.
Opt-Out of Marketing: Unsubscribe from marketing emails or adjust ad personalization settings.
Analytics & Advertising Controls: Use available tools and browser add-ons to limit tracking and personalized ads.

To exercise these rights, contact us.

10. Data Security and Retention

We employ strong safeguards to protect your data:

Encryption: Data in transit is protected using TLS/SSL.
Access Controls: Role-based permissions ensure only authorized personnel access sensitive data.
Data Retention: We store data only as long as needed for the stated purposes, then securely delete or anonymize it.

11. Compliance with Applicable Laws

We comply with relevant data protection laws, including:

GDPR (if applicable): Providing EU residents with required disclosures and honoring their rights.
CCPA (if applicable): Offering California residents the rights and disclosures mandated under state law.
Other Jurisdictional Laws: We adapt to local requirements as necessary.

12. Third-Party Links and Resources

Our website may link to external sites, including:

Google Privacy Policy: https://policies.google.com/privacy
Google Ads Policies: https://support.google.com/adspolicy
Google Analytics Terms: https://marketingplatform.google.com/about/analytics/terms/us/

We are not responsible for the content or privacy practices of these external websites.

13. Updates to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our data practices or legal obligations. The “Last Updated” date indicates when revisions were made. Continued use of our site after changes are posted constitutes acceptance.

By using our website and services, you acknowledge that you have read and understood this Privacy Policy and agree to the terms described herein.

Fast Response Privacy Policy